Netherlands-based NXP Semiconductors, the independent semiconductor company founded by Philips, announced that Michael Noonen has been named senior vice president of global sales and marketing. Effective on November 10, Noonen’s role will focus on leading NXP’s worldwide sales and marketing team to strengthen the go-to-market strategy and execution in order to achieve both revenue growth and value creation at new and current customers. Noonen will be based in San Jose, Calif., and will report directly to Frans van Houten, CEO. Prior to joining NXP, Noonen was the senior vice president of worldwide sales at National Semiconductor, which he joined in 2001 to run the Wired Communications, PC and Networking, and Interface Groups. He brings over 20 years experience in semiconductor sales, marketing and business development from tenures at organizations including NCR Microelectronics and Cisco Systems.