JUSTINE MURPHY, SENIOR EDITOR, [email protected] Wrigley’s Doublemint gum print ads were first introduced in the early 20th century, introducing its now-famed Doublemint Twins campaign. Television commercials for the product began airing in the 1950s, and are considered by many in the marketing world to be among the most successful advertising campaigns in the U.S. Featuring various sets of twins, the ads’ exuberance has helped demonstrate the potential of two, setting an example for powerhouse campaigns that combine offline (such as television and print) and digital initiatives. Research by Infosys, a consulting firm that...Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsProgrammable Power in Laser ProcessesLaser designs require tightly controlled and consistent performance from their power supplies. When choosing power solutions for laser processes, the typical influencing factors are the electrical...Photonics.com 1/19/2021Large Sensors and High-Speed sCMOS Cameras Enable DiscoveryThanks to advancements in optical techniques and camera systems, scientific microscopy has advanced significantly in recent years. Recent innovations in scientific CMOS cameras (sCMOS) have provided...Photonics.com 10/17/2024Affordable, Low-Profile Solutions for Gas SensingBrian Sanders and Alfred Mottola of VIGO Photonics share the latest advancements in infrared (IR) detectors for the gas sensing market. These detectors are able to be deployed in small form factor...Photonics.com 9/8/2022RDMA Technology for High-Speed Cameras Provides Optimal Image Transfer Over 10GigEThe landscape of high-speed data transmission is in a constant state of evolution, as new technologies emerge to meet the ever-growing demands of bandwidth-intensive applications. Ethernet User...Photonics.com 7/19/2023Photonics Dictionary Termsimage centroidOften referred to as the geometric center of a given image or image plane, the centroid of an image is a fixed point located at the intersection of all of the hyperplanes of symmetry within that...Photonics DictionarymicroficheA small card (10 x 15 cm) that has been treated with a photographic emulsion to record and store the microimages of documents and graphic information projected on it by a microfilm camera. A...Photonics Dictionaryoptical combinerAn optical combiner, in the context of optics and display technologies, refers to a device or component that combines multiple optical signals or images into a single output. The purpose of an...Photonics Dictionarylaser opticsLaser optics refers to a broad category of optical components and systems designed for manipulating and controlling laser light. Laser optics play a crucial role in shaping the characteristics of...Photonics DictionaryPhotonics Buyers' Guide CategoriesMicrofilm LensesDichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Elliptical, Parabolic and Dichroic Coated Beam ReflectorsDichroic FiltersA dichroic filter is a filter used to selectively transmit light according to its wavelength and not its plane of vibration.CompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' GuideOmega OpticalOmega Optical has been bringing you the light you need since 1969. Omega specializes in thin-film interference filters in the 190 nm - 10 µm wavelength range. The layers are...Photonics Buyers' Guide