Iseled, an open alliance for automotive LED lighting solutions, has welcomed Internet of Things (IoT) start-up Lucie Labs as a new member. The company will complement the solutions of existing Iseled members by contributing its IoT software platform including firmware, a software development kit and a cloud environment. Iseled is developing LED-related products and solutions based on an in-car LED lighting concept, which integrates a smart LED driver with three color LEDs into a tiny package. “The synergies between Iseled members and Lucie Labs will ensure full interoperability of Lucie Labs’ solution in the automotive market and fast track its synthesis into motor vehicles by offering a fully integrated solution,” said Robert Kraus, CEO at Inova Semiconductors, a fellow Iseled member. By integrating Lucie Labs’ technology into the Iseled Alliance solution, new ambient lighting possibilities are made possible. For example, ambient lighting can be used for convenience and comfort, entertainment, infotainment, safety, security, branding, design, communications and interconnectivity. “We are honored to have joined the Iseled Alliance and are truly excited about implementing our IoT platform to further advance this modern in-car ambient lighting solution,” said Yan Lee-Dajoux, CEO and co-founder of Lucie Labs. Lucie Labs creates, develops and distributes tools and technologies through its IoT software platform, enabling customers to transform traditional items into smart, connected, interactive and useful objects while generating data for a new generation of predictive services. The Iseled Alliance develops LED-related products and solutions based on a new in-car LED lighting concept.