Mitsubishi Digital Electronics America Inc. launched a laser TV line and unveiled a new large-format (65-in.) LaserTV that it said provides as much as twice the color of current high-definition TVs. It made the announcement during the Consumer Electronics Show (CES), being held this week in Las Vegas. "Mitsubishi has harnessed its worldwide leadership in precision laser technology to produce the first-ever laser-powered television, delivering a range of color never before seen in home entertainment," the company said in a statement. "Precise and focused, the purity of laser light surpasses current high-definition technologies. Today's HDTVs display less than 40 percent of the color spectrum that the eye can see. Now, for the first time ever, laser produces twice the color. Laser beams provide the widest range of rich, complex colors, along with the most clarity and depth of field." It said, "This LaserTV category introduction represents a significant milestone in Mitsubishi's strategy to lead the large-format, high-definition television space and meet the growing consumer demand for a richer, entertainment experience. Mitsubishi has long led in large-format and high-definition television innovation with introduction of the big screen category in 1978 and, subsequently, the world's first 50-inch rear projection TV, first 35-inch color TV, and first 1080p DLP(R) HDTV. " Frank DeMartin, vice president of marketing at Mitsubishi Digital Electronics America, said, “Mitsubishi has delivered significant technology innovations in the large-format television arena, and the debut of LaserTV further strengthens our position and track record for HDTV leadership. LaserTV technology creates a portal to an intensely real and vivid world -- beyond ordinary flat TV. It’s a true dimension experience.” At the LaserTV launch event at the Palms Hotel on Monday, Mitsubishi teamed with 3-D digital technology provider Real D to demonstrate 3-D content. It said its LaserTVs provide the highest performance in HDTV, with low power consumption. The unique styling of Mitsubishi’s LaserTV allows for easy wall-mounting in a variety of home entertainment settings. Mitsubishi will ship LaserTVs to authorized retailers in the US later this year. For more information, visit: www.mitsubishi-tv.com; mdeaservice@mdea.comMitsubishi Digital Electronics America Inc. (MDEA) 9351 Jeronimo Rd. Irvine, CA 92618 Phone: (800) 332-2119