ZEISS has acquired GOM in a push to strengthen its position in optical digitization systems and expand its industrial metrology and quality assurance stand as it expands into new markets. ZEISS is expanding the industrial metrology and quality assurance portfolio of its industrial quality and research segment by acquiring GOM, a provider of hardware and software for automated 3D coordinate measuring technology. The aim is to further strengthen this leading technological position together, especially in the area of optical digitization systems. The combination of existing products and solutions as well as joint innovations in the future will lay the foundation for shaping and entering new markets. Combining the ZEISS product portfolio with the optical 3D measuring technology from GOM has the potential to create new opportunities and expand market access for industrial quality and research. GOM GmbH develops, produces, and distributes software, machines, and systems for industrial and automated 3D coordinate measuring technology and 3D testing. Founded in 1990, the company is headquartered in Braunschweig, Germany, and has a global workforce of about 600 people. Its customers include international companies from the automotive, aerospace, and consumer goods industries as well as research institutions and universities.