RYAN F. LAURIN, [email protected] The ultimate long-term growth sacrifice — to meet short-term business needs — is to reduce your marketing investment in times of decreased revenue, in order to boost your bottom line. The logic of decreasing your exposure in the times when you need it most causes a vicious cycle that cannot be easily overcome once the initial steps are taken. I’m a fan of analogies and always take the opportunity to draw one out when given the chance, so here it is: How to End a Baseball Franchise How to End a Photonics Business So, how do you keep your...Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsRDMA Technology for High-Speed Cameras Provides Optimal Image Transfer Over 10GigEThe landscape of high-speed data transmission is in a constant state of evolution, as new technologies emerge to meet the ever-growing demands of bandwidth-intensive applications. Ethernet User...Photonics.com 7/19/2023Quantum Efficiency Measurements: Fundamentals for Solar Cell Research, Part 2In today’s energy-challenged world, clean energy topics are increasingly important, particularly with solar cell designs reaching new efficiency breakthroughs. This webinar series shares the...Photonics.com 2/21/2024Large Sensors and High-Speed sCMOS Cameras Enable DiscoveryThanks to advancements in optical techniques and camera systems, scientific microscopy has advanced significantly in recent years. Recent innovations in scientific CMOS cameras (sCMOS) have provided...Photonics.com 10/17/2024Silicon Photomultipliers, Single Photon Avalanche Diodes, and PMT’s – So what’s the difference anyway and why should I care?The Single Photon Avalanche Diode (SPAD) and the Silicon Photomultiplier (SiPM) are no longer just theory or for lab testing and poster presentations. Today they are being widely designed into some...Photonics.com 5/21/2015Photonics Dictionary Termslaser opticsLaser optics refers to a broad category of optical components and systems designed for manipulating and controlling laser light. Laser optics play a crucial role in shaping the characteristics of...Photonics DictionarycentroidPhotonics DictionarymicrointerferometerPhotonics Dictionarydichroic ratioThe ratio between two given absorption coefficients.Photonics DictionaryPhotonics Buyers' Guide CategoriesCold MirrorsA cold mirror is a mirror whose coating serves to reflect visible radiation while transmitting the infrared.BeamsplittersA beamsplitter is an optical device for dividing a beam into two or more separate beams. A simple beamsplitter may be a very thin sheet of glass inserted in the beam at an angle to divert a portion...Dichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Optical CoatingsOptical coatings are thin layers of materials applied to optical components, such as lenses, mirrors, filters, and prisms, to modify their reflective and transmissive properties. These coatings are...CompaniesReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideAndover CorporationWith over 40 years of experience, Andover Corporation is a recognized world leader in the manufacture of high-quality optical coatings and optical filters. We have an extensive line of...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' Guide