Schneider Optics has named Jim Sullivan its vice president of sales and marketing. Sullivan has experience in the metals measurement industry as well as in metrology, and from 2005 to 2017 he served as Schneider Optics’ director of sales in its Industrial Optics Division. He returns to the company from Imperx, a manufacturer of industrial cameras and frame grabbers for applications including machine vision. Schneider Optics is the U.S. subsidiary of Schneider Kreuznach and is based in Hauppauge, N.Y., and Burbank, Calif.