STMicroelectronics, a semiconductor solutions company located in Geneva, announced changes in its global sales and marketing organization aimed at better serving its customers and improving the overall effectiveness of its sales and marketing structure. The moves, which will be effective Jan. 1, 2010, will consolidate ST’s territories in Asia to just two: Greater China and South Asia, and Japan and Korea. The Greater China and South Asia region will be led by Francois Guibert, corporate vice president, who has guided the Asia-Pacific region since June 2006. The Japan and Korea region will be led by Marco Cassis, corporate vice president, currently the head of ST Japan, for which he has been at the helm since Sept. 2005. Moving from Greater China to the Americas, Bob Krysiak, corporate vice president, will spearhead ST’s efforts to expand into Central and South America and to increase market share in North America. Krysiak established ST’s Greater China structure and regional headquarters in Shanghai. Andrea Cuomo will continue to serve as executive vice president and general manager of sales and marketing for ST’s Europe, Middle East and Africa (EMEA) region.