BEDFORD, Mass., May 19 -- Marketing students in Ohio State University's School of Journalism and Communication were recently introduced to the science of eye tracking in a course using technology developed by Applied Science Laboratories (ASL), of Bedford, Mass. Professor Matthew S. Eastin, PhD, used a remote eye tracking system manufactured by ASL in the course, "Investigating Communication through Interactive Technologies," to demonstrate how people search for information online and how images influence recall when reading an online news story. Eastin said the students will also use eye...Read full articleRelated content from Photonics MediaArticlesLuminate NY Names Companies in Seventh CohortEmpire State Development has named the 10 companies selected to participate in round seven of the Luminate NY accelerator program, investment fund, and competition. Each finalist will receive an...Photonics Spectra June 2024 IssueImageomics Applies AI and Vision Advancements to Biological QuestionsResearchers at Ohio State University are pioneering the field of “imageomics.” Founded on advancements in machine learning and computer vision, the researchers are using imageomics to...BioPhotonics.com April 2024 IssueWebinarsDelivering Flat Optics Solutions From Design to Mass ProductionMetaoptics is a flat optics technology that uses an array of subwavelength nanostructures to bend and steer light. A typical metalens can use an array of sub-100-nm-diameter pillars to implement the...Photonics.com 1/10/2023From Farm to Fork: The Path for Spectroscopy Devices to Safeguard Nutrition, Quality, and Safety of our FoodsThe current methods for testing foods are time-consuming, expensive, labor-intensive, and require complex procedures for sample treatment along with well-trained technicians to operate expensive...Photonics.com 4/18/2023Improving the Design of Optical Devices Through STOP AnalysesThere is an ever-increasing interest in structural-thermal-optical performance (STOP) analysis for optical systems, in which temperature change and structural loads affect the optical performance....Photonics.com 5/12/2021The Evolution of Hermetic Infrared Windows and FiltersIR windows and filters are used in packages for a variety of IR detectors, including thermopile, pyroelectric, microbolometer, and narrow-bandgap semiconductors. Windows and filters are optimized to...Photonics.com 9/20/2023