BEDFORD, Mass., May 19 -- Marketing students in Ohio State University's School of Journalism and Communication were recently introduced to the science of eye tracking in a course using technology developed by Applied Science Laboratories (ASL), of Bedford, Mass. Professor Matthew S. Eastin, PhD, used a remote eye tracking system manufactured by ASL in the course, "Investigating Communication through Interactive Technologies," to demonstrate how people search for information online and how images influence recall when reading an online news story. Eastin said the students will also use eye...Read full articleRelated content from Photonics MediaArticlesLuminate NY Names Companies in Seventh CohortEmpire State Development has named the 10 companies selected to participate in round seven of the Luminate NY accelerator program, investment fund, and competition. Each finalist will receive an...Photonics Spectra June 2024 IssueImageomics Applies AI and Vision Advancements to Biological QuestionsResearchers at Ohio State University are pioneering the field of “imageomics.” Founded on advancements in machine learning and computer vision, the researchers are using imageomics to...BioPhotonics.com April 2024 IssueWebinarsDelivering Flat Optics Solutions From Design to Mass ProductionMetaoptics is a flat optics technology that uses an array of subwavelength nanostructures to bend and steer light. A typical metalens can use an array of sub-100-nm-diameter pillars to implement the...Photonics.com 1/10/2023Solving Complex Design and Manufacturing Challenges with Polymer OpticsPolymer Optics are addressing key challenges in product development across multiple industries. The ability to seamlessly integrate multiple capabilities (opto-mech design, diamond turning, molding,...Photonics.com 12/4/2024From Farm to Fork: The Path for Spectroscopy Devices to Safeguard Nutrition, Quality, and Safety of our FoodsThe current methods for testing foods are time-consuming, expensive, labor-intensive, and require complex procedures for sample treatment along with well-trained technicians to operate expensive...Photonics.com 4/18/2023Intraoperative OCT in Veterinary Surgery for CancerSurgery is a common cancer treatment for dogs and cats. Removing the complete tumor results in lower recurrence rates and improved survival rates. After surgery, the tumor is assessed for...Photonics.com 8/16/2022