JUSTINE MURPHY, SENIOR EDITOR, [email protected] While everyone is good at something, no one person is an expert in everything. A house needs a new roof, for example. Sure, the homeowner could save on labor costs by attempting the work alone, but a lack of experience suggests the likelihood for additional repair costs in the future. In the long run, it is more cost-effective to trust an expert with the job. The same can be said for marketing initiatives. “What we find, in many cases, are companies that try to cut corners by dumping more than one duty onto one person,” said Mandy McEwen, founder of Mod Girl Marketing....Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsNeuroscience in the Everyday WorldRecent advancements in wearable functional NIR spectroscopy (fNIRS) devices and signal processing tools expand the repertoire of unconstrained experiments for neuroscientific research. Meryem Ayse...Photonics.com 10/27/2021Photonics for OphthalmologyPhotonics Media invites you to join us for our upcoming FREE digital conference, "Photonics for Ophthalmology." The event will feature several 15-minute online presentations on the use of light-based...Photonics.com 6/9/2016Important Considerations When Designing Optics for ManufacturabilityAs lens designers use optical design software to optimize their design, it is important to understand what designs are feasible from a manufacturer's perspective. Kenny Rains covers topics such as...Photonics.com 1/20/2021KEYNOTE: Exploring Mars with Curiosity and PerseveranceNASA is operating two 1-ton rovers on the red planet. Curiosity, which landed in 2012, is a mobile laboratory equipped with a remote laser-induced breakdown spectroscopy (LIBS) instrument (ChemCam),...Photonics.com 4/12/2022Photonics Dictionary TermshalideIn chemistry, a halide refers to a chemical compound containing one or more halogen atoms bonded to another element. The halogens are a group of elements in the periodic table that includes fluorine...Photonics Dictionarycircular dichroism spectroscopyA type of spectroscopy used extensively in the analysis of biological samples. Because most biologically synthesized molecules, such as proteins, are optically active, circular dichroism spectroscopy...Photonics Dictionaryxenon arc photocoagulatorAn instrument for eye surgery that directs intense xenon arc light through the transparent cornea lens to the retina where absorption by the pigment epithelium and the choroid produces heat and...Photonics DictionarybeamsplitterA beamsplitter is an optical device used to divide a beam of light into two or more separate beams, typically by reflecting a portion of the incident light while transmitting the remainder....Photonics DictionaryPhotonics Buyers' Guide CategoriesMarketing Consulting ServicesThin-Film CoatingsThin-film coatings are layers of material applied to the surface of an object or substrate, typically to modify its optical, electrical, or mechanical properties. These coatings are composed of thin...BeamsplittersA beamsplitter is an optical device for dividing a beam into two or more separate beams. A simple beamsplitter may be a very thin sheet of glass inserted in the beam at an angle to divert a portion...Dichroic FiltersA dichroic filter is a filter used to selectively transmit light according to its wavelength and not its plane of vibration.CompaniesReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideBand-Optics TechnologyPhotonics Buyers' GuideAndover CorporationWith over 40 years of experience, Andover Corporation is a recognized world leader in the manufacture of high-quality optical coatings and optical filters. We have an extensive line of...Photonics Buyers' Guide