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Display Technologies Shape the Immersive Experience

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LCDs and organic LEDs are vying for supremacy in the burgeoning augmented and virtual reality market.

BARRY YOUNG, OLED ASSOCIATION

Almost four years ago, Facebook’s Mark Zuckerberg plunked down a reported $3 billion for technolgy company Oculus VR and said, “We believe this kind of immersive, augmented reality [AR] will become a part of daily life for billions of people.” Last year, Zuckerberg testified in court regarding a lawsuit against Oculus that virtual reality (VR) hasn’t taken off as quickly as he had anticipated and that virtual reality sales “won’t be profitable for quite a while.” VR isn’t as hot as everyone thought and the evidence is compelling. For most...Read full article

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    Published: October 2017
    Glossary
    augmented reality
    Augmented reality (AR) is a technology that integrates digital information, typically in the form of computer-generated graphics, images, or data, with the real-world environment in real-time. AR enhances the user's perception of the physical world by overlaying or combining digital content onto the user's view of the real world, often through devices like smartphones, tablets, smart glasses, or specialized AR headsets. Key features and principles of augmented reality: Real-time...
    Displaysaugmented realitymixed realityPlayStationBarry YoungOLEDsVRARLCDKopineMagin Liquid Crystal on SiliconFeatures

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