JUSTINE MURPHY, SENIOR EDITOR, [email protected] It’s easy to stick to traditional outlets and advertising campaigns that for years have produced effective results. The business of marketing and advertising is changing to include new routes that reflect today’s increasingly connected world. Taking the risk of bypassing traditional marketing and advertising can be scary, so it’s important to understand nontraditional approaches. Dark marketing — also referred to as covert marketing — is evolving, and it’s garnering mixed reviews by marketing professionals. As defined by Hiep Nguyen, an ICT business...Read full articleRelated content from Photonics MediaArticlesCase Study: How to Boost Quality Website Traffic with The Photonics MarketplaceClient LaCroix Precision Optics, a premier manufacturer of custom precision optics in the United States, with over 75 years of industry leadership. Challenge LaCroix Precision Optics... January 0001 IssueWebinarsIndustrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Rapid and Effective Large-Area Raman Imaging: Raman Microscopy EvolvesThe last 25 years have seen Raman microscopy evolve from a relatively slow spectroscopic imaging technique, which could take days to image a sample, to an accepted rapid and powerful technique. It is...Photonics.com 1/21/2021Quanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Photonics Dictionary Termslaser materials processingLaser materials processing refers to a diverse set of manufacturing techniques that utilize lasers to modify, cut, weld, drill, or otherwise manipulate materials. These techniques offer high...Photonics Dictionary