JUSTINE MURPHY, SENIOR EDITOR, [email protected] When it comes to marketing and advertising, a challenging economy could be a great opportunity to start thinking outside the box. More creative, less expensive ideas can stretch the budget, while at the same time presenting compelling advertising and marketing messages. Get Creative! • Use digital and social media • Identify a target audience, and tailor marketing messages to their specific interests and needs. • Do more to engage customers (discount codes, special deals, etc.). • Develop educated strategies for top-notch campaigns. • Look beyond...Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsQuanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Industrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Rapid and Effective Large-Area Raman Imaging: Raman Microscopy EvolvesThe last 25 years have seen Raman microscopy evolve from a relatively slow spectroscopic imaging technique, which could take days to image a sample, to an accepted rapid and powerful technique. It is...Photonics.com 1/21/2021Neuroscience in the Everyday WorldRecent advancements in wearable functional NIR spectroscopy (fNIRS) devices and signal processing tools expand the repertoire of unconstrained experiments for neuroscientific research. Meryem Ayse...Photonics.com 10/27/2021Photonics Dictionary TermstourmalineA naturally occurring crystalline mineral that has the property of polarizing transmitted light. It is little used now that the Polaroid sheet is available.Photonics DictionarycentroidPhotonics Dictionaryvibrational circular dichroismVibrational circular dichroism (VCD) is a spectroscopic technique used to probe the chiral properties of molecules. It measures differences in the absorption of left- and right-circularly polarized...Photonics DictionarymicroficheA small card (10 x 15 cm) that has been treated with a photographic emulsion to record and store the microimages of documents and graphic information projected on it by a microfilm camera. A...Photonics DictionaryPhotonics Buyers' Guide CategoriesToroidal LensesDichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Elliptical, Parabolic and Dichroic Coated Beam ReflectorsVisible CoatingsCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuidePerkins Precision Developments LLCPerkins Precision Developments (PPD) manufactures custom laser optics, precision optical assemblies, and high LDT thin film coatings for R&D, prototype, and OEM applications. PPD's optical...Photonics Buyers' GuideSutter Instrument CompanyIn 1977, Dale Flaming, a scientist working at the University of California at San Francisco, was having difficulty reliably producing micropipettes. He developed the first electronically controlled...Photonics Buyers' Guide