JUSTINE MURPHY, SENIOR EDITOR, [email protected] When it comes to marketing and advertising, a challenging economy could be a great opportunity to start thinking outside the box. More creative, less expensive ideas can stretch the budget, while at the same time presenting compelling advertising and marketing messages. Get Creative! • Use digital and social media • Identify a target audience, and tailor marketing messages to their specific interests and needs. • Do more to engage customers (discount codes, special deals, etc.). • Develop educated strategies for top-notch campaigns. • Look beyond...Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsQuanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Large Sensors and High-Speed sCMOS Cameras Enable DiscoveryThanks to advancements in optical techniques and camera systems, scientific microscopy has advanced significantly in recent years. Recent innovations in scientific CMOS cameras (sCMOS) have provided...Photonics.com 10/17/2024Industrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Rapid and Effective Large-Area Raman Imaging: Raman Microscopy EvolvesThe last 25 years have seen Raman microscopy evolve from a relatively slow spectroscopic imaging technique, which could take days to image a sample, to an accepted rapid and powerful technique. It is...Photonics.com 1/21/2021Photonics Dictionary Termsfunctional near-infrared spectroscopyFunctional near-infrared spectroscopy (fNIRS) is a non-invasive neuroimaging technique that measures changes in hemoglobin concentration in the brain. It utilizes near-infrared light to penetrate the...Photonics Dictionarylaser-mediated gene transferLaser-mediated gene transfer refers to a technique in molecular biology and genetic engineering that utilizes lasers to introduce genetic material into cells. This method is a type of gene delivery...Photonics Dictionarydichroic ratioThe ratio between two given absorption coefficients.Photonics Dictionarydichroic mirrorA dichroic mirror, also known as a dichroic beamsplitter or interference filter beamsplitter, is an optical device that selectively reflects or transmits light based on its wavelength. Dichroic...Photonics DictionaryPhotonics Buyers' Guide CategoriesMicrofilm LensesDichroic CoatingsA dichroic coating is an optical coating designed to selectively transmit or reflect certain wavelengths of light while simultaneously absorbing or transmitting other wavelengths. Dichroic coatings...Thin-Film CoatingsThin-film coatings are layers of material applied to the surface of an object or substrate, typically to modify its optical, electrical, or mechanical properties. These coatings are composed of thin...Toroidal LensesCompaniesReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideSpectrogon US Inc.Spectrogon manufactures and develops optical filters, thin-film coatings, and holographic diffraction gratings. The company continuously improves production techniques and craftsmanship in order to...Photonics Buyers' GuidePerkins Precision Developments LLCPerkins Precision Developments (PPD) manufactures custom laser optics, precision optical assemblies, and high LDT thin film coatings for R&D, prototype, and OEM applications. PPD's optical...Photonics Buyers' Guide