SUNNYVALE, Calif., Dec. 22 -- Alliance Fiber Optic Products Inc., a supplier of fiber optic components and integrated modules for the optical network equipment market, has announced the addition of two regional sales directors for North America.Michael Schneider will be responsible for the Eastern US region and Rodrick Cross will be responsible for the Western and Central US regions. The two new sales directors will report directly to David Hubbard, the company's vice president of sales and marketing. We are pleased to have these two experienced, talented sales people on board, said Peter Chang, the company's president and CEO. Michael and Rodrick will play aggressive roles in developing key accounts and in increasing sales in their regions. Mr. Schneider will be based in New England. He has more than 20 years of sales experience in the telecommunications and fiber optics industry. Most recently, Mr. Schneider was a cofounder and vice president of sales and marketing for Noyes Fiber Systems, which was acquired by Alcoa Fujikura Inc. He previously held technical sales positions at Wilcom Products Inc. Mr. Schneider holds a B.S. in Electrical Engineering from the University of New Hampshire and an M.B.A. degree from New Hampshire College.Rodrick Cross will operate out of the company's corporate headquarters in Sunnyvale, Calif. He most recently served as vice president of sales and marketing of Deposition Science Inc., a manufacturer of thin-film DWDM filters. Mr. Cross previously served as vice president of sales and marketing with Sony's Materials Research Corp. and held several marketing roles with Hewlett-Packard. Mr. Cross holds a B.S. in Electrical Engineering from Brigham Young University.