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AR, VR Markets Primed for Rapid Growth

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Improvements in display design and development are enhancing augmented and virtual reality systems, providing increased capabilities across the retail market.

FAROOQ AHMED, CONTRIBUTING EDITOR

After experiencing incremental gains over the past decade, the augmented and virtual reality (AR/VR) markets are poised for swift advancement as the technologies mature and find new uses. Market research firms predict that from 2017 to 2023, the global compound annual growth rate will be about 40% for AR and nearly 34% for VR. This means a $60 billion market for AR in just four years — up from $4.2 billion in 2017. “Virtual and augmented reality have had their place in industry for more than a decade,” said Marek Polcák, co-founder and CEO of VRgineers Inc., a...Read full article

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    Published: April 2019
    Glossary
    augmented reality
    Augmented reality (AR) is a technology that integrates digital information, typically in the form of computer-generated graphics, images, or data, with the real-world environment in real-time. AR enhances the user's perception of the physical world by overlaying or combining digital content onto the user's view of the real world, often through devices like smartphones, tablets, smart glasses, or specialized AR headsets. Key features and principles of augmented reality: Real-time...
    virtual reality
    Virtual reality (VR) is a computer-generated simulation of a three-dimensional environment or experience that can be interacted with and explored by an individual using electronic devices, such as a headset with a display. VR aims to create a sense of presence, immersing users in a computer-generated world that can be entirely fictional or a replication of the real world. It often involves the use of specialized hardware and software to provide a fully immersive and interactive experience. ...
    freeform optics
    Freeform optics refers to the design and fabrication of optical surfaces that do not follow traditional symmetric shapes, such as spheres or aspheres. Unlike standard optical components with symmetric and rotationally invariant surfaces, freeform optics feature non-rotationally symmetric and often complex surfaces. These surfaces can be tailored to meet specific optical requirements, offering greater flexibility in designing optical systems and achieving improved performance. Key points about...
    augmented realityvirtual realityARVRVRgineersXTALinstitute of opticsUniversity of RochesterLighTopTechImagingfreeform opticsEuropean Photonics Industry ConsortiumCenter for Freeform OpticsWaveOpticswaveguidesFeatures

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