MATTHEW BEEBE, [email protected] 1. Consistency is key Your word choice, aesthetics, and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do. A recent article written by Forbes even agrees that consistency is the key to effective branding. 2. Diversify If your financial...Read full articleRelated content from Photonics MediaArticlesCase Study: How to Boost Quality Website Traffic with The Photonics MarketplaceClient LaCroix Precision Optics, a premier manufacturer of custom precision optics in the United States, with over 75 years of industry leadership. Challenge LaCroix Precision Optics... January 0001 IssueWebinarsFrom Product to Profit: The Powerful Impact of Early-stage, User-Based ResearchAdditional Q&A - Q: How can I distribute my questionnaire? If I am in the early stage of designing a specific product for India and I know my target audience... How can I reach them? Do you...Photonics.com 7/30/2014Femtosecond Lasers Capture Key Diagnostic DetailsOver the past 30 years, near-infrared, Ti:sapphire lasers have made a significant contribution toward our understanding of many key biological processes. The longer-wavelength lasers (>920 nm) can...Photonics.com 10/27/2022Understanding Camera ResolutionVision systems are complicated by “real-world” variables. Lighting is always different (and never perfect). The size and placement of the item being imaged vary, as does lens quality. ...Photonics.com 9/18/2018Unlocking the Unseen: Enhancing Machine Vision Capabilities with Polarization Information3D machine vision systems using structured light or time-of-flight technology are limited in their capability by the singularity of their working principle: to provide basic distance or depth...Photonics.com 7/17/2024Photonics Dictionary Termscutting laser systemsCutting laser systems are advanced machines that use focused laser beams to cut, engrave, or mark materials with high precision. These systems are widely used in various industries due to their...Photonics DictionaryvideographyVideography refers to the process of capturing moving images and recording them in a digital format. It involves the use of video cameras, lighting equipment, and audio recording devices to create...Photonics DictionaryacrylicAcrylic refers to a type of synthetic polymer material known for its versatility, clarity, and durability. It is commonly used in a wide range of applications due to its beneficial properties. Here...Photonics Dictionaryscribing and engraving laser systemsScribing and engraving laser systems are types of laser equipment used for precision cutting, marking, and engraving on various materials. Scribing laser systems: Definition: Scribing...Photonics Dictionary