Cree Chairman and CEO Chuck Swoboda demonstrated an A-lamp LED lightbulb with the highest lumen output and efficacy reported in the industry at the annual Cree shareholder meeting in Durham, N.C., last week. The company said the bulb produces 969 lumens at 102 lm/W – light output equivalent to a 65-W incandescent bulb – yet uses only 9.5 W. The demonstration A-19-style bulb features Cree’s XLamp XP-G LEDs and its patented TrueWhite Technology, delivering a 2800-K warm-white light with a 91 CRI (color rendition index). “We are pushing the industry by demonstrating what’s possible,” Swoboda said. “With every improvement in LED components, new applications become achievable. We are excited to show the world not only what can be done but what they should expect in an LED lightbulb.”