Design Lab Ad Development Brief
* Advertiser:
Ad concept (if any):
Target customer:
Single most important message to be taken from this advertisement:
Any particular tone for the piece? (General overview, product specific, etc.):
Any key words to describe the tone of the ad?
Desired action: What does the advertiser want the customer to think, feel, and/or do after seeing the piece?
Images and logos: Hi-res (300 dpi) preferred; 72 dpi images must be at least 8" x 8" so reduction will increase dpi. Please include all images at onset of ad design.
Combined size of files being uploaded cannot exceed 20MB. If larger, contact us for ftp information.
- Combined files must be smaller than 20MB
- 300 dpi preferred
- File format must be EPS, TIF, JPG, or PNG
Please include any corporate identity guidelines your company may have for your logo and/or images.
* Text: Please provide all text at the onset of ad design, including taglines, slogans, or mottos.
Please list up to five ads or websites that appeal to you:
Who should our editors contact if we have questions?
* Your name:
* Your e-mail:
* Your phone:
Comments/additional instructions:
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