Early-stage, user-based research can impact business development, RD&E and rapid market penetration, and this webinar will tell you how. The presentation will include:
- Two magic numbers that can determine if your product will be profitable;
- Early-stage, user-based market research: the how, when, why, and where;
- Impact on business development, product profitability, and speed to market;
- Case Studies
- How a study on the back of a bingo card led to a five-fold increase in sales
- How two questions moved a product from the back burner into a sales leader
- The answer was “No,” but it saved the client $500,000
Presenter Barbara Foster just celebrated her 30th anniversary in this field. Between her work within industry leaders such as Zeiss, Cambridge/Reichert-Jung (now part of Leica) and Sarastro, and over 20 years in consulting, she has constructed strategy for and/or launched more than 100 products and seven companies. In addition to her business and product development experience, she is a master microscopist, with specialties in interferometry, microspectrophotometry, polarized light and fluorescence. She is a consulting editor to American Laboratory and frequent contributor to other key publications including BioPhotonics, R&D and Microscopy Today.
Foster runs the consulting firm The Microscopy & Imaging Place Inc., which specializes in early-stage, user-based market studies, as well as product and company launches. While their focus is on microscopy and spectroscopy, the expansion of imaging has taken them into far-flung fields ranging from microarrays and biotech to semiconductors and photonics.
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MARK YOUR CALENDAR
Date: Wednesday, July 30, 2014
Time: 12:00 p.m. EDT - 1 p.m. EDT
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Space is limited. Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/552555798
After registering you will receive a confirmation email containing information about joining the Webinar.
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SYSTEM REQUIREMENTS
PC-based attendees
Required: Windows® 8, 7, Vista, XP or 2003 Server
Mac®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet
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Visit Photonics Media to watch past webinars on demand to learn more about the latest developments in lasers, imaging, optics, biophotonics, machine vision, spectroscopy, microscopy, photovoltaics and more.
https://photonics.com/Webinars.aspx
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