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4 Things That Financial Investing Can Teach Us About Advertising – Photonics Marketing Newsletter (4/17/2020)

4 Things That Financial Investing Can Teach Us About Advertising – Photonics Marketing Newsletter
Advertising is not an expense, but an investment.
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Friday, April 17, 2020
     
Marketing advice for the photonics industry. A monthly newsletter from Photonics Media.
 
4 Things That Financial Investing Can Teach Us About Advertising
4 Things That Financial Investing Can Teach Us About Advertising
It often gets forgotten that advertising is not an expense, but an investment. Much like financial investing, the goal is to make back more money than you put in. Return on investment is the name of the game.
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