Steve Crooks has been named Southwest regional sales representative for LaserLinc Inc., a manufacturer of noncontact laser and ultrasonic systems. Based in Tucson, Ariz., Crooks will manage the Southwest region, including Arizona, Southern California (from Fresno south), Nevada, Colorado, Utah and New Mexico. Crooks previously worked in the capital equipment medical manufacturing industry. Before that, he spent several years in the telecom industry, launching VoiceStream Wireless (T-Mobile) as market manager for Southern Arizona, and later as regional indirect manager for Arizona, New Mexico and El Paso, Texas. For more information, visit: www.laserlinc.com