Zebra Closes Photoneo Sale with Photoneo Brightpick Group

Zebra Technologies has closed its acquisition of the Photoneo brand from the Photoneo Brightpick Group, a 3D vision and AI robotics company. Following the deal originally announced in December 2024, the Photoneo Brightpick Group has been renamed Brightpick and will continue operating as a separate entity focused on developing and deploying AI robots to automate warehouse operations.

(From left) Brightpick co-founders Branislav Pulis, Jan Zizka, Tomas Kovacovsky, and Michal Maly. Courtesy of Brightpick.

Concurrent with the rebranding, Brightpick said that the majority of the proceeds from the now-finalized sale will be dedicated to accelerating deployment of its AI robots across the U.S. and Europe. To date, Brightpick has secured a total of $47 million in funding.

“With Brightpick’s 2025 production capacity fully booked, this funding enables us to scale manufacturing and deployment to meet the growing demand for our AI robots, expand to new markets, and serve even more customers,” said Brightpick CEO Jan Zizka.