BiOptix Expands into Surface Plasmon Resonance

To promote its expansion into the surface plasmon resonance (SPR) marketplace, the privately held BiOptix Diagnostics Corp. unveiled its new corporate brand identity and tagline: “Kinetics with Confidence.”

The brand is designed to reflect the company’s mission of transforming how scientists perform label-free kinetic analysis on proteins, nucleic acids and small molecules.

“BiOptix is rapidly expanding, and we needed a brand and corporate identity that reflects the aspirations of the company as well as communicates our value proposition to our core customer base,” said Ken Wilczek, vice president of sales and marketing.

The company, which develops analytical biosensor instrumentation, will participate in more than 15 customer-facing events within the next several weeks to discuss proprietary enhanced SPR technology. More meetings are expected to follow in the second half of 2012.

For more information, visit: www.bioptix.com