Laurin Publishing Co.
Media Kit: PhotonicsWeb Directory
The PhotonicsWeb Directory
Bringing print and the Internet together
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Buyers' Guide Section
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Lead Customers to Your Web Site
The Internet has made it easier to put your advertising message where millions can see it, but leading customers to your site is increasingly difficult. Search engines cover a small percentage of the millions of Web pages, so it’s easy to get lost in the shuffle.
Here’s the good news: Research shows that 60 percent of visitors are directed to a given site by advertisements or listings in print publications.
The PhotonicsWeb Directory is the first print guide to photonics Web sites. It gives potential customers quick, easy access to information about the companies, products and services they seek. The Buyers’ Guide section of the directory lists Web site addresses by products and services, and the Corporate Guide section includes overviews and contact information for each company.
Sought-After Material
25,000 copies of The PhotonicsWeb Directory are distributed to selected subscribers of The Photonics Directory and at major trade shows and conferences, where there is always a great demand. Shows include Photonics West, OFC/NFOEC, SPIE Defense & Security, CLEO/QELS, Optifab, SID, and Optics and Photonics.
Display Ads and Site Snapshots
You can enhance your listing in The PhotonicsWeb Directory with display advertisements or with a Site Snapshot — a four-color screen shot of your Web site with a summary of its content.
Display ads and snapshots are placed in selected product and service categories in the Buyers’ Guide section. All advertisers also receive boldface color listings throughout the Directory.
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2008 PhotonicsWeb Directory Advertising Rates
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Site Snapshots*
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Display Advertisements
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1X
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$730
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Full Page
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$2345
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3X
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630
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2/3 Page
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1820
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6X
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505
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1/2 Island
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1765
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1/2 Horizontal
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1405
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1/3 Page
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1055
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Color Rates
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Cover Positions*
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Two-Color
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$275
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Cover 2
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$4045
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Four-Color
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805
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Cover 3
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3775
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Cover 4
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4215
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*Snapshot and cover prices include color charge.
For display ad specifications, see page 2.
Issue and Closing Dates
Published: July 2008
Insertion orders: April 30, 2008
All advertising material: May 9, 2008
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 Corporate Profiles Section
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