STATS & CHARTS

PRINT ADVERTISER BENEFITS

TARGETING THE INTERNET?

ADVERTISING RATES

Considered the standard of the photonics industry since its first printing in 1954, the annual four-volume Photonics Directory offers engineers, designers and buyers quick, easy access to 1700 pages of information about companies and products in all segments of the industry. The Internet and CD-ROM editions of the directory have grown in content and popularity since their inception in 1996. Together these three editions provide buyers with everything they need to make informed purchasing decisions -- and provide advertisers with an effective, multimedia approach to reaching these potential buyers.

Contents — Sources of Substance
 
Print

• The Photonics Corporate Guide contains international profiles of 4200 photonics-related companies — including addresses, communications numbers, company stats, personnel and products.
 
• The Photonics Buyers' Guide lists these companies in 2300
categories — over 700 pages of products and services.
 
• The Photonics Handbook contains 400 pages of up-to-date reference information and articles suitable for the novice or the engineer.
 
• The Photonics Dictionary defines 6000 technical terms and has more than 1900 acronyms/abbreviations and 240 illustrations.
 
Electronic

• The CD-ROM and Internet provide all of the information from the printed edition plus advertisers' active e-mail and Web site links, corporate catalog pages and frequent updates of company information.
 
Circulation — A Unique Buying Audience
 
Unlike other industry directories that are distributed randomly, The Photonics Directory in print reaches a targeted, qualified readership. The 25,000 copies are either purchased directly by users, distributed to users who complete a qualification card or sent to specified customers of Directory advertisers. By targeting users who are willing to pay for the Directory as well as qualified buyers and proven customers of advertisers, we guarantee that your ad in The Photonics Directory will reach -- and be seen by -- known industry purchasers.
 
The Internet enables instant access to the entire directory, giving advertisers even more real-time exposure. At present, more than 50,000 potential buyers visit PhotonicsDirectory.com every month.
 
The CD-ROM gives its 10,000-plus users convenient access to the complete directory, and advertisers get all the advantages of an electronic format, including active e-mail and Web site links. 
 

With this multimedia exposure, industry professionals are never far from the only indispensable source of photonics information. Whichever edition our readers use, your advertising message reaches the widest photonics audience.

STATS & CHARTS

PRINT ADVERTISER BENEFITS

TARGETING THE INTERNET?

ADVERTISING RATES